However, there is a significant difference in capabilities between them. Unlike a subscription account, it allows you to conduct commercial activities, including running ads.īoth accounts allow interaction with the audience, for example, through auto-replies or chatting with customers. For example, it can be created by representatives of the media, government agencies, businesses, or bloggers.Īnother option, which requires significantly more time to register, is a service account. Official WeChat account include two types that can be registered – a subscription account (订阅号) and a service account (服务号).Ī subscription account is an account that is registered for the purpose of communicating with your targeted audience to popularize your brand and products with the WeChat followers. In addition to personal user accounts and corresponding personal services, there is a WeChat official account. What is WeChat Advertising? Types of WeChat and advertising accountsįirst of all, you should know that there are different types of accounts in WeChat. Where is it possible to find KOL to advertise in WeChat?.Marketing on WeChat: how to attract more followers and potential customers?.WeChat advertising: wow much does it cost?.Banner ads and advertising in mini apps.WeChat advertising strategy and main opportunities it includes.Types of WeChat and advertising accounts.In this article, we will explain main features related to advertising on WeChat such as preparing for launching ads in WeChat, main types of advertising available, and we also answer the most popular questions on this topic. Thus, the activity of the WeChat advertising team is crucially important to achieve advertising success in China. For instance, it gives an opportunity not only to launch ads for consumers in China, but also to run overseas advertising. WeChat particularly includes a lot of options such as diverse ad formats and influencer marketing. As for Chinese social sites, in general they help businesses to implement instruments of digital marketing and develop marketing strategies. Opportunities provided in the WeChat ecosystem can be extremely useful for promoting in China. Nowadays, it includes a number of services, for example, the functions of a social network, a web browser, a blog and public page service, a payment system, a short video service, etc. Many Western people, when they encounter WeChat for the first time, imagine this platform only as a messaging app, but this is far from being the case. Today, WeChat is the leading Chinese application among other popular applications in China: the number of MAU was about 1300 million users in 2022.
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